This is how life has been so far since the weather was reasonable in Montreal!
Review of Lydia Ainsworth at the Slut Island Festival in Montreal
I saw Lydia Ainsworth at the Slut Island Festival. I loved it.
So I went to this concert…
On a Wednesday evening, I passed by a venue and went in on a whim. Four bands were on the bill, 10 people were inside. I couldn’t tell if it was more band members or spectators. I spoke to one of the musicians who told me she was from Halifax, they were “touring”. The show was free, or PWYC, I couldn’t tell.
This scene is very typical. This scene is very sad. When a relatively unknown band travel across the country and blasts their distorted guitars in empty venues, they are doing more harm than good. They are NOT getting any new fans. They are supporting oil companies for transportation. They are supporting harmful manufacturing companies that produced these CD’s and merch. These musicians are on a budget, so they are either dumpster diving, or eating fast food from exploited workers. When you come out to these shows you are NOT supporting the arts. When you come out to such shows, you are supporting insanity.
The show must go on, but if you are going to harm the world, play for an audience, play with some purpose.
Well Joe band, good for you for now being able to write “toured across the country” in the bio.
more gear…
The Cold Hard Numbers
It’s been 31 days since I digitally released the EP for my new project, “Lucid Living“. Want to know the reality for one very DIY independent artist?
Here are the cold hard numbers.
The Marketing Plan
- All my family members, friends and coworkers were informed.
- Over 140 emails were sent to music blogs and campus radio stations. All of which were uniquely written for their requirements.
- I recorded three YouTube videos, two covers & one original.
- I went to a few shows, open mics, and “networked”
- $230 spent in online ads
The Results
- Three album sales (two of whom I knew)
- 1,300 listens on soundcloud and 220 listens on bandcamp.
- One music blog post review
- A Russian music blog posted up my music.
- Three college radio stations got back to me and told me that I’ll get played.
- I made new friends : )
What’s next?
- More ads on music blogs
- Playing a free show at Brasserie Beaubien on July 12
- Trying to book shows in Toronto, and Ottawa
- Apply for music festivals (already applied to POP)
- A music video
- Patience
(Oh and buy now on iTunes or Bandcamp!)
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