It’s been 31 days since I digitally released the EP for my new project, “Lucid Living“. Want to know the reality for one very DIY independent artist?

Here are the cold hard numbers.

 

The Marketing Plan

• All my family members, friends and coworkers were informed.
• Over 140 emails were sent to music blogs and campus radio stations. All of which were uniquely written for their requirements.
• I recorded three YouTube videos, two covers & one original.
• I went to a few shows, open mics, and “networked”
• $230 spent in online ads

 

The Results

• Three album sales (two of whom I knew)
• 1,300 listens on soundcloud and 220 listens on bandcamp.
• One music blog post review
• A Russian music blog posted up my music.
• Three college radio stations got back to me and told me that I’ll get played.
• I made new friends : )

 

What’s next?

• More ads on music blogs
• Playing a free show at Brasserie Beaubien on July 12
• Trying to book shows in Toronto, and Ottawa
• Apply for music festivals (already applied to POP)
• A music video
• Patience

(Oh and buy now on  iTunes or Bandcamp!)